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All Things Being Equal, Of Course.

There were a lot of interesting developments this week across the industry. However, one stands out more than any other. It’s been a long time coming, but the IAB may be on to a very simple solution for cleaning up ad fraud across the industry. The development of an Ads.txt program that will give publishers the ability to declare ad partnerships in a simple text file on web servers (in the same way they already do with robots.txt files for search engines) is quite encouraging.

“All things being equal, the simplest solution tends to be the best one.” — William of Ockham.

It’s amazing what a simple solution like a text file can do for an entire industry. Ad fraud could evaporate immediately. “Sketchy” ad tech providers will disappear overnight. Ads.txt could even clean up “Fake News” problems in a hurry.

It's hard not to oversell it, but as a solution, Ads.txt has a lot it can offer. It just needs to start gaining traction. It has my vote.

By Joshua Schnell

AdTech News And Editorial

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