Let's make web ads work. The first step in growing web advertising from a targeted medium to a signal-carrying medium is to get more users protected from third-party tracking, so that signal-carrying ads will stand out. Take a tracking protection test and be part of the transformation. Firefox users, try the new pq add-on to turn on Firefox's Tracking Protection functionality. The social silos can growth-hack their funnels and distilleries of stalking, couponing, and crap, while the open web makes mad cash with signaling.